Laura Cannon Media and Technology


A sampling of products and projects I have facilitated, led, or authored:

New Product Launches
CashStar Digital Gifting and Incentive Platform:
Planning, management, and continuous process improvement for the launch of an innovative new gifting, rewards, and incentive platform.
CashStar eGifting and Incentive Platform
CIEE Global Media Center:
Directed the execution of a pilot program to dramatically increase user-generated content, grow community engagement, and populate an asset database, to convey the customer experience and tell the company story from an authentic standpoint.
CIEE Global Media Center
Therapoid Online Platform:
Directed the process from Proof of Concept to Minimum Viable Product for open science collaboration platform to maximize value of dormant scientific research.
Therapoid Open Science Platform
Marketing Campaigns
Outward Bound Wilderness: Comprehensive re-branding and redesign of marketing campaign: Web site, catalog, brochures, mailers, postcards.
Outward Bound print collateral and website
Moss, Inc.: New brand marketing campaign, to-the-trade brochure, mailers, and trade show presence.
Moss print collateral and tradeshow booth
Web Sites
A premier media crafts educational institute, a non-profit community arts portal, a novelty T-shirt producer, a nonprofit youth empowerment group, and an artisan leathercraft store.
The Workshops, Waldo Arts, Swig, Mainely Girls, Travellers Leather
An African drummer, a folksinger/storyteller, an indie rocker, and a ragtime pianist.
Bonga, Jennifer Armstrong, Laurie Geltman, Glenn Jenks
An ethereal image maker, an alternative process photographer, and a fine art painter.
Cig Harvey, Jonathan Bailey, R. Kirk Moore
Large-scale Multimedia
Kraft Interactive Kitchen:
An oracle database-driven consumer web site.

Zoey's Room:
A rich media interactive on-line community.

Country Living Style:
A home & lifestyle CD-ROM.

KraftFoods Website, Zoey's Room, Country Living Style